Press Releases

Posted on: October 6, 2017

Woodstock Police Unveils News Look

WPD Uniform2017


TodayWoodstock Police officials announced that the department will take on a new brand identity.  And, the new brand identity will be introduced to the public this Monday, October 9, 2017, 7:00p.m. at the City Council meeting.

The new brand identity will include a new department patch, new uniform, new vehicle design, and new patrol vehicles that signifies our continued progressive growth as a leading law enforcement agency.

The new patch, symbolizing a protective shield, is the merging of traditions of the law enforcement profession, a modern styling, and the core values of the Woodstock Police Department. The main focal point is an overlooking bald eagle perched upon a banner displaying With Honor and Courage atop a shield symbolizing our commitment to the values of the United States of America, the State of Georgia, the City of Woodstock and the law enforcement profession; backed by olive branches signifying our commitment to peace. Surrounding the center is our departmental core values of integrity, professionalism, service, and teamwork.

The new uniform is all navy and is an upgrade to our professional image focused on the comfort of the officers.  The new uniform is designed to lessen stress to the lower back and adds features to reduce fatigue; allowing officers to perform their duties more effectively.

The new vehicle graphics are a modern approach to increase the visibility of our officers. While on patrol and in responding to emergencies, the new vehicle graphics adds a recognizable marking incorporating our new patch design and increased reflective markings.

And, later this year, Woodstock Police Department will be phasing in the 2018 Ford Explorer Interceptor as a patrol vehicle.  The increased cabin space and better visibility provided by the vehicle will assist officers as they carry out their duties.

“The new brand identity is a reflection of our department: professional, progressive, community-focused, and service-oriented.  I look forward the next chapter in WPD's uniform history” says Woodstock Police Chief Calvin W. Moss.

A new member of the team will also be sworn in by Mayor Henriques at Monday night’s City Council meeting.  Buster, the Woodstock Police mascot, is sure to be a crowd favorite at future events in Woodstock.

 

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